Healthcare Reform (I Oppose It) Essay Example | Topics and Well Written Essays - 750 words

Healthcare Reform (I Oppose It) - Essay Example With increase in the cost of life, it is apparent that paying for medical cover is to some extend seen as a luxury especially by middle class people. The budget on how to spend the earnings has been difficult characterized by large budgets and loans that act as a burden to many people. Besides, it is only logical that one cannot pay for medical cover and forfeit their meals. Groszkruger (2011) argued that the government should put in place mechanisms that allow its citizens to be flexible in the way they carry on with their lives. For instance, instead of the government introducing a healthcare program and then impose some policies that compels people to part with money, it would have been better if the government came up with proposals that would help people that are unable to pay for the plan to get the funds. For instance, a section of the national budget should be set aside to pay for those people that are unable to pay. In a different dimension, the law to tax people if they fail to pay for the plan can be argued to be oppressive because it is the right for people to get free medical help from the government. In fact, according to Wolfe (2012) the government should not bring in the issue of taxing social amenities that are considered fundamental to its people. Instead, there should be funds obtained through other means in taking care of healthcare of the Americans. The plan and other social policies should be outlined in such a way that the Americans can only contribute small amounts to aid the running of the institutions put in place. In regard to solving the issue of lack of money to pay for the coverage, the Obamacare proposes that one can obtain financial help to pay for the coverage. Although one would be made to believe that this is a solution, it is only seen as so on the basis of paying for the coverage. In fact, this could be argued to mean digging a hole to obtain soil

The happy slapping craze is now Essay Example for Free

The happy slapping craze is now Essay The germans have a word for taking pleasure in someone elses misery its called schardenfoirde. It soudnlike some weird psychological theory. The basic translation means to laugh at someone elses misfortune. . We all do it, people are always secretly happy when something goes wrong for someone else because theyre glad its not happening to them. Like in youve been framed, when a man slips on wet concrete much to the delight of the audience. but schardenfroide can sometimes go very wrong, I knew a guy called Joseph once, he was one of those people who all the boys wanted to be and all the girls wanted to be with. Hes just got amazing Alevel results and was on the bus just minding his own business when he got a brick to the back of the head and died. They caught the guys who murdered him, in their defence, the guys said it wasnt murder, it was just happy slapping. To them it was just pure entertainment. Thats what happy slappers do, they go around and slap, smack, set fire to people while videoing it so they can watch it and be entertained later. The happy slapping craze is now a nationwide phenomenon. But as its moved from London to the home counties to the north of England, so the attacks have become more menacing, with increasing numbers of severely violent assaults In the past 6 months police have investigated 200 happy slapping incidents in London alone and earlier this year, some schools even went so far as to ban camera phones because they were worrid this would increase playground bullying. Leonard Cohen sang iv seen the future, brother: it is murder. And with happy slapping becoming more and more violent and universal he may not have been that wrong. So be careful when your out and about doing your christmas shoping or even just sitting on the bus, plaese just be vigilant and aware of whats going on around you.

Risk Management and Patient Safety in a Hospital

Risk Management and Patient Safety in a Hospital This essay will present an interaction that took place in practice that captured the multi-disciplinary team discussing a service user. This interaction shows the concept of risk management, patient safety and leadership within a hospital setting. These concepts will be explored and critically reviewed to establish how important leadership and advocating for a service user is. It will also demonstrate how important a good multi-disciplinary team can work together for patient safety with least restrictive practice. Interaction in practice A mixed 20 bedded ward in acute mental health for adults aged 18 to 65 received an informal admission which is lease restrictive practice (Scottish Government, 2006). The service user has a diagnosis of borderline personality disorder who was known to staff on shift. As it was a weekend none of the service user’s medical team was on shift, which meant they would meet with the duty doctor, and duty consultant. The duty consultant arrived and went to one of the interview rooms to chat with the service user. On return the consultant stated that the service user would stay until they met with their own team. When asked about passes off the ward the consultant said nurse escort passes only. The coordinating nurse then stated that this would not be acting in the service user’s best interest and history has proved this to be non-beneficial. The nursing multi-disciplinary team (MDT) then proceeded to state the service user was informal and attended voluntary. This will cause di stress and anxiety to service user when staff cannot facilitate the time off the ward. The consultant stood by his recommendation but the coordinating nurse got in touch with the coordinating charge nurse (CCN) and pursued the decision. It was then talked over by the coordinating nurse, consultant and CCN as well as the staff on shift. After the MDT had discussed the matter the result ended with the service user gaining 15 minutes passes which worked out well over the weekend for the service user. Leadership The definition on leadership is one in a position or function as a leader to direct or guide a group or party (Waite and Soanes, 2007). Nicolson et al, (2011) states there is more ramification with being a leader such as: communication, emotions, and the relationship between followers and the leader. However if professionals in a leadership role are not performing to the high standard this can impact on the team reducing their commitment to the care and treatment of service users (Kilfedder, Power and Wells, 2001). Researchers have not only been tasked with finding a definition for leadership but also evidencing the characteristics that make a good leader. (Wangensteen, Johansson, Nordstrom, 2008) state that an individual constantly producing a high level of practice above recommended standards as well as displaying a caring interest in other colleagues performance, and sharing information or guidance at the correct time has all the characteristics of a leader. Professional socialization according to (Clearly et al. 2011) states leaders will engage in conversation to explore values, beliefs and attitudes of individuals they work with as well as initiating team building interactions and offering support towards the team members. Alimo-Metcalfe (2003) states that individuals are most effective when they are competent and confident and aware of their own strengths and behaviours and can work well with other team members. This was displayed in the scenario as the coordinating nurse was confident and showed their strength by pursuing the matter with the backing of the MDT. (Hogan, 1994) states leadership is persuading colleges to set aside individual concerns for a short period of time to support a mutual goal or responsibility for safety and welfare of a group. On the other hand (Fowler, 2012) states leadership is projected through role modeling. Role modeling according to (Fowler, 2012) is an individual who is â€Å"good at their job† and competent within their role with the ability to carry out tasks with ease. However there are some clinicians that practice on the edge within ethical dilemmas that could be deemed unprofessional therefor would not make good role models. (Bosman et al. 2012) also agrees with role modeling and its importance with leadership and states there are four aspects that experienced members of a team lead from. These are inspiration and motivation, self-efficacy reinforcing junior’s beliefs to achieve more. Learning by example of real life practice situations and a support for other members of the team. The leadership skills displayed in the scenario above was to advocate for the service user and be their voice. This took confidence and knowledge with a compassionate and empathetic approach so the service user would not be distressed or agitated over the weekend. It also demonstrates how connected the team was to get involved in the discussion to reinforce the initial statement. By displaying communication skills and introducing an outside party to evidence reasons why this would be the best course of action for the service user the pass was granted, and there were no incidents over the weekend involving the service user. However the service user could have went out on pass and not returned and the scenario could have been much worse even disastrous. But the staff member had evidence based knowledge about the individual and practical experience with care and treatment for the service user. Although there was a risk with this scenario all parties were following the 10 essential shared capabilities (ESCs) by working in partnership, promoting recovery, providing service user centred care, making a difference and positive risk taken (Anderson and Burgess, 2009) this guided all members to reach a decision. Kean and Haycock-Stuart (2011) argue that policies and interactions put in place to deliver a high standard of care can suggest that the individual in the leadership role is solely responsible for its success. This singular approach fails to report the relationship between the leader and followers and the prevalence of the followers contributions (Kean and Haycock-Stuart, 2011). The Scottish Government (2009) acknowledges that the leadership development for National Health Service (NHS) Scotland is achieving its goal. This is regarded as a priority for (NHS) Scotland and is prioritized at a local level (The Scottish Government, 2009). This has been introduced to insure healthcare professionals can practice nationally and local with leadership qualities and behaviours to deliver a high standard of care that is safe and effective. Policy within (NHS) Scotland states all employees are made clear and understand exactly what their role is. As they have a duty of care to provide the best care possible, and leaders have the responsibility to ensure this is happening to the correct standards but allow participation in the decision making process (The Scottish Government, 2009). The NHS has a model (Leading Better care, 2011) that can direct leaders to consider leadership qualities and develop positive attitudes and set out goals. How leaders behave within National H ealth Service (NHS) Scotland can make or break their agenda for health care. Research suggests that an effective leader can have a positive impact on service user care. There has been many cases of bad practice in healthcare that has been publicized for the public such as; The Mid Staffordshire NHS Foundation Trust which produced the Francis Inquiry (Nolan, 2013) which explored what happened and were the trust failed. The report stated that all healthcare workers working within the health care system will be held accountable for their actions and the care they provide. The report addressed staff from all positions especially senior positions who neglected their basic leadership skills (Nolan, 2013). (Blegen and Severinsson, 2011) state mental health nurses are always advancing their practice with change while working in environments that are challenging. By developing leadership skills that are motivating and encouraging colleagues to work responsibly and respectively with service users. This demonstrates the importance that leadership skills have when tasking or directing a colleague to have reassurance the task will be carried out correctly (Cleary et al. 2011). This can depend on the relationship of the followers and the leaders as this has an important bearing on the success of the healthcare environment. However (Kean and Haycock-Stuart, 2011) states that the followers are over looked as the framework for leadership focuses on the leaders as individuals. Kean and Haycock-Stuart (2011) state there is more to being a follower than following a leader, if judgements are made that disagree with a leader this can make or break the relationship of leader and follower. Good leaders hip takes opinions into consideration and work with reciprocity built on trust (Kean and Haycock-Stuart, 2011). Along with leadership is patient safety as described in paragraphs above leadership has been the emphasis for NHS Scotland locally and nationally but these two concepts work in partnership with each other (The Scottish Government, 2010). The Nursing and Midwifery Council (NMC) acknowledge the importance for individuals to continually update skills and experience in leadership and patient safety and working in partnership with universities have implemented a new domain constructed for leadership. This domain will be part of student competencies that will be expected to be adhered to when they become registered nurses. Registered nurses must now lead and challenge in a bid to improve services to provide the best possible care (NMC, 2010). Patient Safety Safety is the most important part of the healthcare service, safety for service users and safety for healthcare professionals. The drive for safety within the healthcare services are one of the three ambitions by the Scottish Government which will strive to deliver and support safe and effective healthcare. All service users will receive care and treatment in a clean, safe environment free from preventable harm or injury in any NHS Scotland healthcare facility (Scottish Government, 2010). Patient safety is the foundation that nurses construct their practice around and is a professional value that the Nursing and Midwifery Council stipulate is a requirement with the code of conduct (NMC, 2015). All registered nurses must safeguard the health and well-being of all individuals for as long as there are receiving care (NMC, 2008). Ferguson et al. (2007) states when patient safety is compromised and errors transpire the role of the clinical practitioner can be scrutinized when there are numerous factors that threaten patient safety. Some factors such as; work load pressures and staff shortages can count for miner mistakes happening within the healthcare system. However (Ferguson et al, 2007) also states good communication within a positive and motivated working team are factors that are effective in building a good safety culture. General hospitals are subjected to the same safety risks with patient safety as in a mental health hospital such as; pressure sores and medication errors. However, additional risks to staff and patients are unique in the mental health area (Bark and Tingle, 2011).The management of violence and aggression and the use of seclusion are to support patient safety as mental health hospitals use restraining techniques which can increase the service user’s vulnerability. However mental illness can cause individuals to become suspicious, disorientated, paranoid or delusional that can cause anger or difficulty with instructions (Bark and Tingle, 2011). This can generate a more complex case for patient safety even though risk assessments are carried out daily within mental health wards. Staff predicting and planning for every preventable event that could happen, due to human behaviour is only effective with the information they possess at that time (Tate and Feeney, 2012). Langan (2010) states that violence in a mental health facility with service users were a risk may be prevalent to themselves or to staff, argues that this can exacerbate anxiety and increase pressure that is required when assessing a service users risk. Service users can be unpredictable when first presenting and with lack of knowledge of what is happening for that service user at that time presents numerous changeable factors that can transpire (Langan, 2010). There has been many attempts to build an assessment tool for mental health services but they have failed to reach the standard required (Langan, 2010). (NHS Lothian, 2012) state that the policy within mental health for risk assessments must be carried out for every service user that is admitted to hospital and becomes an inpatient this should be in conjunction with the service user. When filling out the risk assessment current information should be included such as; relevant history, associated behaviours, clinical diagnosis and information from the service user’s perspective as well as information from family this will ensure a robust risk assessment and support patient safety (NHS Lothian, 2012). A risk assessment is always being amended and is never complete it is an ongoing procedure that is effective at the time it is carried out (Tate and Feeney 2012). Risk assessments that are updated daily support patient safety. The mental health setting can highlight complexities with patient safety and emphasises how staff work in partnership with service users and using reciprocity keep patients safe (Tingle and Bark, 2011). When managing patient safety within the scenario this can present challenges as the coordinating nurse was basing her evidence on previous history but had a good knowledge and rapport with the service user. By working in partnership with the service user and promoting recovery on previous admissions the nurse already had a basic plan for a risk assessment and was thinking of patient safety and what could have transpired if the passes were not granted. However ever admission is different so nothing should be assumed for example; that last admission the service user got aggressive, that does not mean this will happen this admission. Conclusion The scenario that was introduced was not uncommon at the week end for an inpatient in mental health services. The service user could have had a different scenario if that individual was not on shift advocating for the patient and displaying leadership qualities. By checking legislation, frameworks, local policies and training which is available to support staff to deliver a high standard of care and ensure patient safety. By understanding what traits aid with leadership and just how important the skills to lead are and developing and nurturing them to provide a high standard of care from you and your team. Patient safety will always be identified as an important part of healthcare and by carrying out risk assessments will insure service user receive the best care for them. For more complex situation within mental health settings staff must follow polices and legislation and support each other fully as a team and with proper planning and applying daily risk assessments can support in minimizing harmful events from transpiring. References Waite, M., Soanes, C. (2007) Oxford dictionary and thesaurus (2nd ed.). Oxford: Oxford University Press. Alimo-Metcalfe, B.(2003) Leadership Stamp of Greatness. Health Service Journal 113 (5861) 28-32 Kean, S., Haycock-Stuart, E. (2011) Understanding the relationship between followers and leaders. Nursing Management. London 18 (8) 31-35 Scottish Government (2009) Delivering Quality through Leadership: NHSScotland Leadership Development Strategy. Available from: http://www.scotland.gov.uk/Resource/Doc/289816/0088790.pdf [accessed 9 Apr 2015] Kilfedder, C., Power, K., Wells, T. (2001). Burnout in psychiatric nursing. Journal of Advanced Nursing, 34 (3) 383-396 Hogan, R. (1994) what we know about leadership. American Psychologist, 49 (6) 493-504 Fowler, J. (2012) Professional development: From staff nurse to nurse consultant. Part 6: Importance of role models. British Journal of Nursing, 21 (5) 311 Bosma, N., Hessels, J., Schutjens, V., Praag, M. V., Verheul, I. (2012) Entrepreneurship and role models. Journal of Economic Psychology, 33 (2) 410–424 Wangensteen, S., Johansson, I. S., and Nordstrom, G. (2008) the first year as a graduate nurse—an experience of growth and development. Journal of Clinical Nursing, 17 (14) 1877–1885 Cleary, M., Deacon, M., and Hunt, E. (2011) Mental health nursing role models. Journal of Psychosocial Nursing and Mental Health Services, 49 (8) 6–7 Cleary, M., Horsfall, J., Mannix, J., O’Hara-Aarons, M., and Jackson, D. (2011) Valuing teamwork: Insights from newly-registered nurses working in specialist mental health services. International Journal of Mental Health Nursing, 20 (6) 454–459 Anderson, J. and Burgess, H. (2009) Essential shared capabilities for the whole of the mental health workforce: Bringing the educators into the frame. The Journal of Mental Health Training, Education and Practice, 4 (3) 21-29 Kean, Susanne; Haycock-Stuart, Elaine. (2011)Understanding the relationship between followers and leaders Nursing Management. 18 (8) 31-35 Nolan, P. (2013). (2) The Francis Report. Nursing Ethics, 20 (7) 840-842. Cleary, M., Horsfall, J., Deacon, M., and Jackson, D. (2011). Leadership and Mental Health Nursing. Issues in Mental Health Nursing, 2011, 32 (10) 632-639 Scottish Government (2010). The healthcare Quality Strategy for NHSScotland. Available from: http://www.scotland.gov.uk/Resource/Doc/311667/0098354.pdf [accessed 9 Apr 2015] Ros Moore. (2011). LEADING BETTER CARE incorporating releasing Time to Care. Available: http://www.evidenceintopractice.scot.nhs.uk/media/150149/lbc incorporating rtc report.pdf. Last accessed 28th April 2015. Nursing and Midwifery Council (2008) The Code: Standards of conduct, performance and ethics for nurses and midwives. Available from: http://www.nmc-uk.org/Documents/Standards/The-code-A4-20100406.pdf [accessed 9 Apr 2015] Nursing and Midwifery Council. (2010) Pre-registration nursing education in the UK. Available from: http://standards.nmc-uk.org/Documents/Pre-registration%20nursing%20education%20in%20UK%20FINAL%2006092010.pdf [accessed 9 Apr 2015] Ferguson, L., Calvert, J., Davie, M., Fallon, M., Fred, N., Gerbach, V., and Sinclair, L. (2007) Clinical leadership: Using observations of care to focus risk management and quality improvement activities in the clinical setting. Contemporary Nurse, 24 (2) 212-224 Tate, L. and Feeney, A. (2012) the principles of risk assessment. Medicine, 40 (11) 574-576 Bark, P. and Tingle, J. (2011) Psychological aspects of patient safety. In Patient Safety, Law Policy and Practice. (64 84). Routledge: London, UK. Scottish Government (2006) The New Mental Health Act Whats it all about? A Short Introduction. Available from: http://www.gov.scot/Publications/2004/01/18753/3168 [accessed 9 Apr 2015] Nursing and Midwifery Council (2015) The Code: Preserve safety. Available from: http://www.nmc.org.uk/standards/code/read-the-code-online/ [accessed 9 Apr 2015] Preserve safety

Dizziness - The Search for Balance :: Biology Essays Research Papers

On the Search for Balance: A Balancing Act in the Midst of Dizziness Imagine that you are 6 years old again. You are at a playground clutching a pole on the merry-go-round, which is whirling as fast as your friends can run to keep the merry-go-round going. Your friends let go and when you jump off as the merry-go-round stops spinning, you fall because the world seems to wobble out of control. Although you have stopped spinning on the merry-go-round, your brain tells you otherwise. This is the everyday reality for a chronically dizzy person. Following headaches and lower-back pain, dizziness is the third most common medical complaint in the United States. More than 90 million people in the United States will experience a spell of dizziness at some point in their lives (1). Dizziness is a sensation people feel when they lose their sense of spatial orientation. In other words, people feel dizzy when they lose some of their immediate contact with their physical surroundings. A simple disoriented feeling may occur, or one may experience a feeling of movement or of being off balance (2). In most cases, dizziness arises naturally from unusual changes that disrupt the normal feeling of stability. However, a disturbance or a disease in the system that maintains balance can also cause dizziness (3). What could be the cause of this internal lack of balance? Although many forms of dizziness exist, such as Meniere's disease, I am going to focus on what keeps us balanced. The issue of balance first interested me when my mother had gone to see an acupuncturist concerning her high blood pressure. Not only did she come in hopes of finding a cure for her high blood pressure, she also found that she suffers from balance problems. The Chinese guru of an acupuncturist said, "Your whole body is out of balance. Fire blazes within you without equilibrium. You should take a vacation." Apparently, correlation exists between blood pressure and physical balance. Immediately, I became worried and confused. I have been searching for the cause of my mother's problems for some time now. Why is it that she never even noticed that the world was out of balance in her perspective? She always subtly mentioned the feeling of dizziness and the constant coldness of her right shoulder. But I never realized how serious her situation was. I now know that these symptoms are due to an imbalance.

Indomie Pomotion Mix

Description Seth Gooding, a best selling-writer of Marketing once said, â€Å"Marketing is a Contest for People Attention. â€Å". A simple yet meaningful quote sums up of how marketing should work. It should be leaned on a form of communication which attract people attention and further influence them to buy the product. This idea is known as Promotion. Promotion is arguably as the most important part of marketing mix. Because without any promotions, no matter how great the idea is, or how the competitive the price Is, It will be no availed.Good promotions will bring Influence ND attracting potential buyers In deciding what products they will buy. Especially, In a very competitive market conditions, even a little advantages in Promotion enough to make differences between a firms to another. Put it simply good promotion, more money. In reaching this goal a Marketing Manager has to modify and combine several different methods of Promotions which can bring maximal Influence for the c ustomer, which is called Promotion Blend. The Kyoto make a good promotion blends from different promotion methods, such as TV advertising, Social Media Publicity andSales Promotion, is to know all pros and cons, sticking to marketing objectives, and define the life cycle of product promoted. 2. Related Theories 2. 1 Definition of Promotion (J. P Cannon, Ph. D, W. D. Perpetual,Jar. And E. J. McCarthy, Basic Marketing, A global- managerial Approach, 19th) Promotion is communicating information between the seller and potential buyer or others in the channel to influence the attitudes and behavior. Promotion must be fitted In a specific target market and also has to be related with another aspect of Marketing Mix. 2. 2 Promotion Methods There are several Methods of Promotion available:Personal Selling Mass Selling Involves Communicating large numbers of customer, usually less flexible. But cheaper than personal selling. Examples of this method is Advertising which is paid Usage of media such as TV Newspaper, Billboard ETC Publicity Free or unpaid form of personal presentation of Ideas or products such as Press Releases. Other Examples Is usage of Internet, such as Internet message or links Sales Promotion It refers to activities that stimulates trial or purchases by the customer in the channels. This method is planned for faster result relative to other method.Promotion Objectives & Communications 2. 3 Promotions Objectives The ultimate objective of promotion is to encourage customer to buy the product. But 1 OFF the promotion is largely dependable to the market or the seller. For example, a product released of a well known Company will have different approach than new established one Basically there are 3 Promotion objectives that can be categorized, and each of this has different orientation. Informing objective, is more oriented to new release of a product, but persuading is largely used for competitive market, the last one reminding is suited for an establishe d brand.There are also another classification based on Action which is Called AID Model Promotion Objectives Adoption Process AID Model Informing Awareness – Interest Attention-Interest Persuading Evaluation- Trial Desire Reminding Decision-confirmation Action 2. 4 Effective Communication on Promotion Promotion is wasted if it's not communicated effectively. The main reasons for these are Noises Misinterpretation Example of Communication Process 2. 5 How Promotion Plans Blended and Integrated There are 2 types of promotion effort approaches Pushing through channel: Normal Promotion Effort.This approaches use intermediaries and emphasizes on importance of securing channels and to the final user. The Sales relates directly to retailers and wholesaler, and because of the nature of competition, usually the Company will make short arrangement that are more beneficial than the competitors to ensure retailers will buy all the product. Pulling by customer (Requesting Product) This ap proaches ensure customer to ask intermediaries the products. 2. 5. 2 Promotions blends over life cycle Promotion blends likely to change its objectives, based on the different life cycles stages Introduction: Informing about ProductsGrowth: Emphasizing in stimulating demand or persuading Maturity: Promotion should relied on mass selling or selling promotion. If firm already well established, usually it has competitive advantage- Decline: Promotion cost are lowered to prevent lost, and sales are more oriented to specific market 3. Profile brand in Indonesia and how it become irreplaceable in its market for more than 3 decades. This paper will also further explore few important examples of this brand promotion media and tools. The name of this product is Indore Indore, which is an Instant Noodle produced by Indoors SETI Maker is more than Just a brand.It's the worlds largest instant noodle manufacturer founded in 1982 by Mr. Siding Salami. It's deeply rooted as a food that binds with Indonesian Culture, with different kind of customer, rich poor, old or young, On the tallest building on Jakarta, or coldest peak in Budgeting. Indore is also distributed in more than 10 countries. Even â€Å"Indore† word has become a synonym word for Instant Noodle. For years Indore has won many award such as Most Valuable Product, Top Brand for Kids, Indonesia Best Brand Award, The Most Effective Ad, Indonesia Best Packaging Award, Encourage AssailProud Indonesia, and The Most Powerful Distribution Performance. This shows how huge the brand 4. Analysis 4. 1 Personal Selling Strategy As a famous and accomplished brand, Indore doesn't rely on Personal Selling Strategy anymore. This further shown by lack of sales or personal seller employed by Indoors 4. 2 Mass Selling Strategy Advertisement 1. Media TV In this era of consumptive and modern lifestyle, the Television is arguably the center of all media and its influence can't be ignored. So television Commercial promotion is al ways become the promotional of promotion.This is what Indoors do correctly. For example, many of the commercials of Indore has ass Length, and some of it, even pass one minute duration. This might be sounds expensive, but for a Market Leader, this kind of advertisement is to be expected. Also, there are few points of Promotion that is very well executed by Indoors n the commercial: Catchy Tagging â€Å"Monodies, seller's† is a well known tagging. This simple statement fills the objective of promotion which is Reminding. Indore has already an established brand, and there is no need to persuade or trying.Indoors choose a simple way to remind people about Indore. Also, this simple tagging will not allow any misinterpretation. Commercial As a market leader, Indies's commercial is always highlighting at the nation- acknowledgement of the product. Many of the Commercial shows the nature and culture of Indonesia. Indoors knows that Indore has become a cultured product, and thus, usi ng this as an advantages against its competitors In Introducing New type of Product When releasing new types of product. Mime Rending and Mime Cable ‘Jog, Indoors based on the uniqueness of the product.It fulfills the objective of Promotions, which are Informing and persuading the customer. 2. Bill board and Newspaper Indore doesn't rely on these types of mass selling as promotion blend. Compared to TV, the Billboard or any conventional means of Advertising is relatively low. The Numbers of billboard isn't as many as Cellophane provider or Cigarette company which are the main user of bill board. 3. Internet based promotion. Much like printed types of advertisement, Indoors also doesn't really use the internet as a mass selling advertisement. But The faceable page of Indore is quite popular.With more than 600 thousand likes. Publicity As a well known and established product, Indoors rarely used any Publicity moves such as press releases. Let also related to the type of product. Indore, which is a food brand isn't often to release new type of product. 4. 3 Sales Promotion Aimed at Final Customer Jingle Dare Contest In 2008, Indore released a contest which objective is to create its new Jingle. This contest generates many participants especially younger people and high school students. By using this contest, it sparks attention to people.Even though the numbers of participants are not necessarily reflect the number of increasing customers, but It surely generates the hype and reminds potential customer of the product. Pap Criteria Contest In 2011, a very interesting advertising Commercial from Indore aired on television and Radio. The advertisement tells us about a person story about Indore. So Indoors encourages people to send their story to email, and those who are lucky, can have their story be shown on Commercial. This also generates people attention for the Brand itself.While not many stories being made to commercial, but this sales promotion has succe ssfully, increase the attentions of customer. Online Contest Indore has also successfully create contest in Social Media, such as â€Å"Foot Barren Undermine†. This sales promotion, is targeted to younger markets. Aimed at Wholesalers Wrung Kopi Partnership In Guajarati and few other cities, If someone wants to open a wrung kopi booth. They can get discounted price if they lay a banner on their wrung Kopi. This is one of the approaches of promotion, known as Pushing, an approaches focuses on giving intermediaries facilities. Medium Bertram Peddling Indore Indoors also facilitates those Worktop Retailers to go back to hometown every idol flirt for free. This is also a way to make sure that those intermediaries have more incentives to buy Indore, not other brands. These Wholesaler oriented strategies is often become decisive and crucial. Because, many of Indore bought, isn't directly from Indoors, nor from the big retailers, but from these small retailers. By keeping good relat ionship and shares benefits with them, it will ensure that Indore will be he first choice for final customers.For years, Indore stance as the number one Instant noodle brand in Indonesia, is unquestionable. But suddenly, In 2003, Windproof release a brand named Mime Sedan. With its â€Å"Shrink† fried onion and its Massive stream of commercials, suddenly Mime Sedan is threatening Indore throne. This unprecedented entrance has caught Indore off guard. Surely and Slowly, Indore faced a fierce competitor which has taken a large chunk of the market Mime Sedan from Indoors, penetrate the market with yet simple but effective Promotion Blend: Heavy Advertising Mime sedan released many creative Advertising especially in Television.But these, Massive airings of Commercial isn't hastily made. These Commercials are often highlighting Mime Sedan superiority over other brand such as Use of Crispy Fried Onion, and thicker sauce. Also Mime Sedan successfully maximize the brand name, to make customer orientating their brand to â€Å"Sedan† which means delicious. Another key to the this promotion blend, is the one minute long Advertisements. With brand Ambassador like Paid. Mime Sedan has successfully creates â€Å"grand† feeling of its ads . Counter by Indore Finally in 2005, Indoors launches many commercials and heavy promotions to counter Mime Sedan.One minute TV commercial which objectives it for reminding people that Indore is the pioneer of Instant Noodle is shown repeatedly and many new tastiness are created . Also, sales promotion such as Jingle Contest is aired to generate attention for younger audience. The main objectives of promotion blend for Indore, is changing. It's no longer based on Reminding,because its clearly not enough but also Persuading people. Indore successfully exploits the fact that Indore has been a top of the mind product for a long time and this is a competitive advantages over mime sedan.By persuading people that Indore, is s till number one in Indonesia and with helps of massive advertising and sales promotion, the Market is slowly gained back. The shift on the market slowly changes to opposite direction towards Indore. Conclusion Indore has been a widely known brand of Instant Noodle. Even the brand of product has become a word synonym to instant noodle. As expected, nearly all of their Promotions Method and blends concentrates, not on why they should buy it, but why they souls keep buying it.As a market leader and a product at its maturity, the objective of Indoors is to keep reminding the costumer of their product. So That they won't have change of hearts and buy other brand. Their Promotion blends consist of conventional and digital means. Although it's primarily relies on TV and Radio as the main tools. Also, Indoors focused on Pushing Strategy, which oriented to wholesaler not Just end customer. But there is also a point that has to be highlighted. Because of sudden entrance of competitors, the Pr omotion blend of Indore has to be changed.This further shows, that in a good marketing Decision, right promotional decision, it will contribute directly to the longevity of the products in surviving the market. By maintaining the competitive advantage of its own brand and keeping the right promotion blend available Indore will and still is the number one in the market.

The Old Man and the Sea

The Old Man and the Sea Free Online Research Papers In his 1952 novella, The Old Man and the Sea, Ernest Hemingway tells the story in a language of great simplicity and power. It is the story of a Cuban fisherman who is down on his luck, and is engaged in an epic battle with a giant marlin far out in the Gulfstream. Written in a style of prose that Hemingway mastered throughout his literary career, the author recasts his classic theme of courage in the face of defeat, and personal triumph won from great loss. The Old Man and the Sea is the perfect medium for the author to turn situations surrounding his life into a hugely successful fictional tale, which, shocks the literary world, and wins the Pulitzer Prize in 1953. Set in a small fishing village near Havana, Cuba, this story coincides with the events of Hemingway’s life at the time of publishing. Hemingway spent much of his life bouncing between Havana and the Florida Keys. He is an aficionado of bull fighting and big game hunting, and is considered to be one of the greatest sport fishermen of his time. His knowledge of fishing is heavily prevalent throughout this novella, and is displayed beautifully in the descriptive manner in which he writes. This novella has three main characters that all revolve around a central idea, which is a great love and respect for one another. Those characters are: the old man Santiago, the boy Manolin, and the marlin. Santiago is described in great detail by the author in the following passage. The old man was thin and gaunt with deep wrinkles in the back of his neck. The brown blotches of the benevolent skin cancer the sun brings from its reflection on the tropic sea were on his cheeks. The blotches ran well down the side of his face and his hands had the deep-creased scars from handling heavy fish on the cords. But none of these scars were fresh. They were as old as erosions in a fishless desert. Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated. (Hemingway, 1952, 10) This passage does more than detail Santiago’s physical appearance; it sums up his character in one word, undefeated. Santiago is a very proud man who refuses to be defeated. Although widely respected by many of the villagers, most notably Manolin, he has gone eighty four days now without a fish, making him â€Å"salao, which is the worst form of unlucky† (Hemingway, 1952, 9). This causes Santiago to be made fun of by many of the other fisherman, although it does not bother him. He has great belief in himself and is sure his luck will turn around. Santiago is a fan of American baseball, especially the great Joe DiMaggio. He inwardly compares himself to DiMaggio in many ways, and is proud to be as worthy at fishing as DiMaggio is at baseball. He loves being a fisherman and has a genuine love for the sea. He has a great respect for the power and beauty of nature, which can be seen in the following quote: â€Å"Man is not much beside the great birds and beasts† (Hemi ngway, 1952, 68). Santiago has been fishing for many years and is at peace when he is at sea. His knowledge of fishing techniques has been refined over the course of many years, and he relies on this heavily throughout the story. Hemingway’s own knowledge of the sport is detailed through this character. Santiago lives alone in a little shack, and has no real friends other than Manolin. His relationship with the boy is similar to that of a father and son. This relationship can be viewed best through the way Manolin looks up to the old man. Manolin is a boy, somewhere in his early teens. He has been fishing with Santiago since the age of five. It becomes clear very early in the book that Manolin loves and respects the old man as a boy would his father. Manolin takes care of the old man in exchange for the knowledge the old man possesses. In the opening pages of the novella, Manolin runs to the shore after a day of fishing with a lucky boat, to help Santiago carry his belongings home. He tells the old man about his day and asks how the old man fared. He is genuinely upset that Santiago has gone eighty four days without a fish. He takes it upon himself to get fresh bait for the old man to use in the morning, and to get a hot meal, saying: â€Å"You’ll not fish without eating while I’m alive† (Hemingway, 1952, 19). During dinner, Manolin asks to hear stories from Santiago, ranging from fishing to baseball. To one of these stories, Manolin replies: â€Å"There are many good fishermen and some grea t ones. But there is only you† (Hemingway, 1952, 23). Their relationship is one of genuine love for each other. Before leaving for the night, Manolin asks the old man to wake him in the morning because it makes him feel inferior to have his boss wake him. This shows that the boy views Santiago not as a boss, but as a friend. The old man wakes Manolin and the two have breakfast together before the boy helps carry Santiago’s gear to the boat. He wishes him good luck and the two part ways. This is the last we see of Manolin for a very long time. The next character to surface in the book is the great blue marlin. Although the marlin has no lines in this novella, the story would not be possible without him. The marlin personifies everything that Santiago stands for. He is like Santiago’s God, and the old man prays repeatedly to a God he doesn’t believe in throughout the book, if He will allow him to land this magnificent fish. The marlin is described beautifully by the author in the following quote. He was bright in the sun and his head and back were dark purple and in the sun the stripes on his sides showed wide and a light lavender. His sword was as long as a baseball bat and tapered like a rapier and he rose his full length from the water and then re-entered it, smoothly, like a diver and the old man saw the great scythe-blade of his tail go under and the line commenced to race out. (Hemingway, 1952, 62-63) Santiago estimates the marlin to be over 1500 pounds, and says: â€Å"He is two feet longer than the skiff† (Hemingway, 1952, 63). We learn at the end of the novella that the fish measures eighteen feet in length. This is the only physical description the author gives of the marlin, in a book that is written in a vividly descriptive manner. This is because all of the pages written about the marlin describe him in a God like manner. He is Santiago’s Holy Grail, and his conquest to capture the marlin becomes an obsession. As the writer has already stated, the marlin represents everything that Santiago stands for. The old man says as much when he says that he and the fish are brothers. The great love and respect Santiago shows for the marlin is detailed repeatedly throughout this novella. This leads into Santiago’s character conflicts. Despite his unlucky streak of eighty four days without a fish, and the loss of respect from some of the other fishermen, Santiago’s spirits are rather high going into this fishing trip. His real conflict begins when he hooks the marlin, and this struggle accounts for more than half of the novella. The old man’s love and respect for nature, and this great fish, cause him to have mixed emotions. His pride takes over however, which gives him a determination to land the marlin that defines his character. This is a battle of wills between these two characters, which, is â€Å"the thing that I was born for† (Hemingway, 1952, 50). Santiago battles fatigue and a decline in his physical health during this battle, but this only strengthens his will to land this magnificent fish. He tells the fish, â€Å"I love you and respect you very much. But I will kill you dead before this day ends† (Hemingway, 1952, 54 ). This is a promise the old man cannot keep, because he battles the marlin for two and a half days before he is able to slay this magnificent creature. Unable to tie the cord to the skiff for fear that the fish might break a taut line, Santiago bears the strain of the fish with his shoulders, back, and hands. The entire time he endures constant pain from the line, ready to let out line should the marlin make a run. At one point his left hand cramps so badly that he cannot open it. His pride will not allow him to accept this however, and he calls the hand a traitor. Every time the fish lunges forward, Santiago endures deep cuts across his hands, ever deepening his determination to land this beast. The physical pain allows Santiago to forge a connection with the marlin, showing that he is well matched, that the fish is a worthy opponent, and that he is a worthy fisherman because he can fight the fish so well. Once the old man lands the marlin, he has a new problem that he has to deal with. The author foreshadows this event by writing: â€Å"Unless sharks come. If sharks come, God pity him and me† (Hemingway, 1952, 68). He lashes the fish to the boat and begins his journey back to port. He eats a little and drinks some water in order to clear his head, but only gets an hour to rest before he is engaged in a new battle. It is then that the first shark hits the marlin carcass. Keeping true to form, Santiago refuses to let the shark ruin his catch. He kills the mighty mako with his harpoon. During this exchange he loses his harpoon and a length of rope, leaving him vulnerable to more shark attacks. He makes a crude spear by lashing his knife to an oar. This allows him to fight off several more sharks, but as night falls, and more and more sharks appear, the fight becomes useless. The sharks devour the marlin’s precious meat, leaving Santiago â€Å"destroyed but not defeate d† (Hemingway, 1952, 103), and chastising himself for going out too far, and sacrificing a worthy opponent. The loss of the marlin truly devastates Santiago, since he loves and respects the fish like a brother. There is also a deep emotional conflict going on inside of this character. Starting early in the book and reoccurring frequently, Santiago lets his feelings for the boy become known. During the battle with the marlin he says repeatedly, â€Å"I wish I had the boy† (Hemingway, 1952, 45). He says this in some manner on almost every other page. Although he is too proud to admit that he could use the boy’s help to bring in the marlin, it is clear that he misses the companionship. He wishes the boy could be there for the battle of a life time. Santiago is an old man who is nearing the end of his physical existence, but is assured that he will live on in spirit through his mentorship of the boy. The old man has much to teach the boy, and is genuinely upset that the boy is not fishing with him anymore. Although the relationship started out as a working relationship, it has evolved into one of mutual love and respect. This brings us to Manolin’s character conflict. Due to Santiago’s recent unlucky streak, Manolin’s parents have forced the boy to go out on a different fishing boat. The boy, however, still cares deeply for the old man and does not want to give up on him. He states this on page twelve by saying: â€Å"If I cannot fish with you, I would like to serve in some other way† (Hemingway, 1952). The boy feels some resentment towards his father for making him leave Santiago, especially since the old man has taught him everything he knows about fishing. As the writer has already stated, the boy looks up to the old man like a father. The stories that he wants to hear from Santiago early in the novel, are from the early days of their fishing career together, when the boy was just five years old. Manolin also struggles with the idea of Santiago being gone for four days at sea, alone in his skiff. The boy is worried that something has happened to Santiago, but belie ves in his abilities as a fisherman, and anxiously awaits the old man’s return. The marlin’s conflict throughout this novella is described through Santiago’s conflict. They are one in the same, making the battle between the two characters even more compelling. This magnificent creature is in a battle for his life, pinned against a very worthy and determined opponent. They both endure similar situations, although Santiago is able to get sustenance during the battle while the marlin is not. Neither is able to rest, but Santiago is able to find a position that is almost comfortable. The marlin also has to deal with the pain of having a hook in his mouth, which is similar to the pain of holding the fishing line. After two days of steady pulling, the fish makes a run unexpectedly. It is an attempt to catch his foe off guard, to which the old man replies, â€Å"You’re feeling it now, fish. And so, God knows, am I† (Hemingway, 1952, 56). The marlin does everything in his power to outsmart his captor, but the old man proves to be a formi dable opponent, who has more determination. This exchange between man and beast leads to the climax of the novella. After being locked in an epic battle of wills for three days, the old man’s determination wins out. The marlin is not willing to give up completely, but he is worn down enough for the old man to begin gaining line. The fish starts circling the boat, allowing Santiago to gain a little more line with each pass. As the hours pass, the old man becomes even more determined to bring the marlin in, as he knows the battle is coming to an end. He feels sad at the same time because he feels that no one is worthy to eat this magnificent fish. As the fish nears the skiff, Santiago is ready with the harpoon. He makes several attempts to reach the fish without success, before finally getting the marlin close enough to drive the harpoon straight through its heart. He pushes it through a second time, to make sure he has killed the marlin. Santiago is overcome with joy, but is also deeply saddened by killing this magn ificent creature. The story ends in a manner that is classic to most of Hemmingway’s writing. It details personal triumph through great defeat. After the sharks destroy Santiago’s prize, he returns to his village with a feeling of great loss. He feels as though he has betrayed the fish and also himself, but at the same time he is reborn in the eyes of the villagers. This does not matter to Santiago; all that matters to him is that he escaped the ordeal with his pride intact. He does not feel defeated; however, he is saddened by the loss. Although Santiago’s health at this point has declined to an alarming level, his pride will not allow him to accept help. He carries his mast up the beach, although he has to rest five times to get there. The boy is excited to see him and cannot wait to hear the details of the trip. He tells the old man that he will fish with him from now on, despite what his father says. He is also anxious to get the gear and supplies that the two will need t o go out fishing. His love and respect for the old man runs deeper than ever, proving that there is something good to come from what Santiago views as a great loss. In the closing pages, we find out that the marlin is the largest that anyone has ever seen, measuring eighteen feet in length. It is mistaken by some of the tourists for a shark due to its great size. This only helps to strengthen the legacy that Santiago will leave behind in his death. There are several reasons why the writer recommends this book to anyone who enjoys reading. The first reason is the beautifully descriptive manner in which the author writes this novella. The pages in this book are full of passages which make the reader feel as if they are in the story. As is customary in Hemingway’s novels, this book flows from beginning to end in a way that keeps the reader hanging onto every page, waiting for the next paragraph. The second reason is the content of this novella. As a man who loves the sea, and has a great respect for the beauty of nature, the writer feels that Hemingway does an excellent job in expressing his love of these things through Santiago’s character. From the very beginning of this novella, the author expresses the virtues that have become important to him in his own life, through Santiago. There are many examples of this throughout this novella, but the best examples can be seen through the pride Santiago shows in his knowledge of fishing. This is the final reason that the writer recommends this book. The writer has spent many years of his life, out on the sea, in pursuit of big fish. The knowledge that accompanies that pursuit, allows the writer to truly appreciate the depth of knowledge Hemingway possesses on the sport, which, can again be seen through Santiago. From the use of birds as a fishing aid, to knowing he can find fish along the Sargasso weed line, Santiago constantly shows the reader that he is an old man who has truly mastered his craft. In this manner, Santiago teaches the reader, just as he has taught the boy, how to be a successful fisherman. Although there are a number of other reasons why this book is enjoyable to read, these three are personal to the writer. However, many other people view this novella as a powerful literary work. The huge success of this novella helps to confirm Hemingway’s power and presence in the literary world, and plays a large part in him winning the Nobel Prize for literature in 1954. Bloom, Harold, ed. Bloom’s BioCritques Ernest Hemingway. Pennsylvania: Chelsea, 2002. Print. Hemingway, Ernest. The Old Man and the Sea. New York: Scribner, 1952. Print. The Old Man and the Sea. Dir. Fuisz, Robert and William Storke. Wellspring, 2002. Film. SPARKNOTES. The Old Man and the Sea. New York: Spark, 2007. Print. ? Research Papers on The Old Man and the SeaMind TravelThe Masque of the Red Death Room meaningsHarry Potter and the Deathly Hallows EssayThe Effects of Illegal ImmigrationTrailblazing by Eric AndersonHonest Iagos Truth through DeceptionThe Spring and AutumnBook Review on The Autobiography of Malcolm XWhere Wild and West Meet19 Century Society: A Deeply Divided Era